The organisation intends to use the proceeds to fund clean drinking water around the world.
Fans who donate to the cause go into the running to win a bottle of water filled from a tap in Riri’s house!
UNICEF’s light-hearted advertisement finds the superstar drinking a glass of H20, while a voiceover says “water so hot it could only come from Rihanna’s fawcet”.
It plays like a bad skit but apparently this is 100% legitimate.